Stepping Stones
Goal
Condense, communicate, combine
Condense your insights into tangible representations that can be re-used in the rest of the project and help to communicate findings to the team and client.
Business Model Canvas
Why?
Dream up in a structured and visual way, how a new company can reach its customers and make revenues in order to understand, discuss, create and analyse a business idea.
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Comparison Chart
Why?
A comparison chart, or comparison table, describes and compares attributes and characteristics of existing products or tools in order to determine the best option for your project.
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Concept
Why?
When you develop a new product or service, the concept summarizes 'the big idea' or 'the main principle' on which your solution will be based. For example, most traditional churches have a floor plan based on a cross so God can recognize a church from the sky. Validate your concept(s) with stakeholders to determine desirability and feasibility.
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Customer Journey
Why?
Visualize the user experience of a service over time and across the different interaction moments (touch points) within the service.
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Design Specification
Why?
Describe the characteristics of a product, like a website or an application, in order to inform the designers and developers who are involved.
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Empathy Map
Why?
Summarize and synthetize findings from observations and interviews in a structured way. Empathy maps can offer valuable and unexpected insights in the user.
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Inspiration Wall
Why?
Save and organize creative ideas during a project, or even permanently, in order to have access to them very quickly and let ideas 'simmer' for a while.
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Mood Board
Why?
Before you start to make a design, a mood board can help describe the 'mood' or the 'feel' of the envisioned product.
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Persona
Why?
Represent the user in discussions about the design in an elegant way.
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Requirements list
Why?
To ensure your design meets all demands, a complete list of requirements can serve as a planning tool and checklist.
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Scenario
Why?
Different types of scenarios exist that each serve a different purpose, for example to develop user criteria, to generate ideas or to reflect on a concept. Storyboards are a particularly common form to capture scenarios.
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Task Analysis
Why?
When your product has to support people performing some kind of task (for example repairing a car), a task analysis will help you and other designers understand the task better.
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