Library
Goal
Standing on the shoulders of giants
To ensure rigor in your design explore what is already done. Watch what competitors are doing or get an overview of existing guidelines, patterns and theories. Sometimes called deskresearch.

Benchmark creation

Why?
Existing products in your niche can be a valuable reference and source of inspiration.
More infoBest, good & bad practices

Why?
Why invent the wheel again? Incorporating what others have learned is an important practice.
More infoCompetitive Analysis

Why?
Find a niche or unique selling point competitors are not filling.
More infoDesign Pattern Search

Why?
Find common solutions for recurring problems and a description of the context in which these solutions work best.
More infoExpert Interview

Why?
A domain or content expert can put you on track when you enter a new domain or field of expertise. The expert can point out sources, give you a sense of direction or point to common pitfalls.
More infoLiterature Study

Why?
Find contextual information, guidance and best practices.
More infoTrend analysis

Why?
Catch up with novel developments before your competitors do.
More info