CMD METHODS PACK

Find a combination of research methods that suit your needs - more info

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Goal

Standing on the shoulders of giants

To ensure rigor in your design explore what is already done. Watch what competitors are doing or get an overview of existing guidelines, patterns and theories. Sometimes called deskresearch.

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Benchmark creation

Benchmark creation

Why?

Existing products in your niche can be a valuable reference and source of inspiration.

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expertise fit
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Best, good & bad practices

Best, good & bad practices

Why?

Why invent the wheel again? Incorporating what others have learned is an important practice.

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expertise fit
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Competitive Analysis

Competitive Analysis

Why?

Find a niche or unique selling point competitors are not filling.

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Expert Interview

Expert Interview

Why?

A domain or content expert can put you on track when you enter a new domain or field of expertise. The expert can point out sources, give you a sense of direction or point to common pitfalls.

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Literature Study

Literature Study

Why?

Find contextual information, guidance and best practices.

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Trend analysis

Trend analysis

Why?

Catch up with novel developments before your competitors do.

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expertise fit
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