Field
Goal
Understand your users
Explore the application context. You apply a field strategy to get an overview of your users, know their needs, desires and limitations so your design is relevant to them.
Card sorting
Why?
Find out what information organisation structures are considered intuitive by users.
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Diaries & probes
Why?
Collect detailed information and inspiration about values, thoughts, routines, and long-term experience of your intended users.
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Focus group
Why?
When the topic asks for it, or for efficiency reasons, opinions and experiences can also be gathered through group discussions called focus groups.
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Interview
Why?
It is hard to design for users you do not fully understand. Interviews allow you to understand users better by gathering their opinions, behaviours, goals, attitudes and experiences.
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Observation
Why?
Get a feeling for how your intended users will use your product by unobtrusively observing them and their behaviour in their daily environment.
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Survey
Why?
Collect, mostly quantitative, information from a large sample of your target group.
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