Lab
Goal
To measure is to know
Be certain your solution works and is relevant for the end-user. Will your design work out the way you intended it to?
A/B Testing
Why?
A minor change in a design may alter user behaviour in ways that are hard to detect in a usability test. An A/B test allows you to compare real-world user behaviour across different versions of the product.
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Biometrics
Why?
To get objective data about users' attention and physical state.
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Field Trial
Why?
Participants never act completely naturally in a lab setting, so consider testing your product in the 'wild'. This can be particularly valuable when real-life disturbances are important for your design, as is the case with mobile apps.
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Online analytics
Why?
Gain insights from real usage statistics in order to continue improving a website, app or social media campaign after it is in use, or monitor it's use for marketing purposes.
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Security test
Why?
Connected products and online services are prone to misuse by rogue users. Security tests identify weaknesses of the system and thus help prevent misuse.
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Thinking aloud
Why?
Understand the reasons behind user behaviour, or uncover the mental models of the user in a usability test.
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Usability Testing
Why?
Detect problems users have with your design and correct these before the product goes live.
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Wizard of Oz
Why?
A Wizard of Oz: acting out the systems functionality, can help when a system has not been build yet, but a realistic user test is necessary to drive design.
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