CMD Methods Pack

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Focus group

Focus group


When the topic asks for it, or for efficiency reasons, opinions and experiences can also be gathered through group discussions called focus groups.


A group of five to ten people is invited for a 45 to 90 minutes discussion, which could be centred around a question, topic or a prototype.


In practice

Focus groups are a popular technique in marketing and for the front-end of design when it is still unclear what the requirements for a product are.

Useful resources

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