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Benchmark creation

Benchmark creation


Existing products in your niche can be a valuable reference and source of inspiration.


Scout for products that are somehow related to your design goal. These could be products that solve the same problem or adopt a similar solution strategy. Create a structured overview of these products for example by clustering them into meaningful categories; creating a landscape of alternatives. Benchmarking may serve as a more extensive and neutral alternative to competitive analysis.


In practice

When designing an app that gives users personalised advice about new music artists, a benchmark shows information from similar websites or apps. The benchmark also compares solutions that give personalised advice about other topics, like books or travelling for example that could be inspiring.

inspiration data
expertise fit
overview certainty