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Mood Board

Mood Board


Before you start to make a design, a mood board can help describe the ‘mood’ or the ‘feel’ of the envisioned product.


Make a physical or digital collage of images, typography and a colour scheme to describe 'fluffy' stuff such as the ‘mood’, ‘feel’, or other core design concepts you want your product to have. The images are often gathered from magazines or visual discovery tools like Pinterest.


In practice

Mood boards are an essential part of many aesthetic design projects, in particular for communication across stakeholders.

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