Mood Board

Why?

Before you start to make a design, a mood board can help describe the 'mood' or the 'feel' of the envisioned product.

How?

Make a physical or digital collage of img/cards, typography and a colour scheme to describe 'fluffy' stuff such as the 'mood', 'feel', or other core design concepts you want your product to have. The img/cards are often gathered from magazines or visual discovery tools like Pinterest.

Ingrediënts

• Paper, magazines, glue or digital equivalents.
• A willingness to work intuitively, to collect and decide.
• A sense of beauty and emotion.

In practice

Mood boards are an essential part of many aesthetic design projects, in particular for communication across stakeholders.