CMD Methods Pack

Find a combination of research methods that suit your needs - more info


Empathy Map

Empathy Map


Summarize and synthetize findings from observations and interviews in a structured way. Empathy maps can offer valuable and unexpected insights in the user.


Write down your insights and inferred conclusions about your user on a sheet of paper. Try to describe a typical user, by describing what users say, do, hear, think and feel. Often goals and attitudes (pains & gains) are also included to create a richer description.


In practice

Empathy maps can be particularly useful in projects in which the user is very different from the designer in many respects; social design projects for example.

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