CMD Methods Pack

Find a combination of research methods that suit your needs - more info


Bag tour

Bag tour


As a low threshold introduction to the user, which still gives valuable insights, the bag tour asks users to report about themselves based on the content of their bag.


Ask people to show the content of their bags and let them talk about these objects. The objects reveal a lot of information about someone’s personality, interests and values. You can make notes and pictures of the objects for analysis.


In practice

The bag tour is also used in other variants such as key chains, desks or suitcases.

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