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Competitive Analysis

Competitive Analysis

Why?

Find a niche or unique selling point competitors are not filling.

How?

Identify the most important competitors and list their offerings. See which of the user needs are unaddressed by the competition. If you can deliver this, you have found your niche.

Ingredients

In practice

A competitive analysis is part of many new product offerings. Large-scale competitive analyses often include a field study as well, to identify user needs.

Useful resources

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