CMD Methods Pack

Find a combination of research methods that suit your needs - more info

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Focus group

Focus group

Why?

When the topic asks for it, or for efficiency reasons, opinions and experiences can also be gathered through group discussions called focus groups.

How?

A group of five to ten people is invited for a 45 to 90 minutes discussion, which could be centred around a question, topic or a prototype.

Ingredients

In practice

Focus groups are a popular technique in marketing and for the front-end of design when it is still unclear what the requirements for a product are.

Useful resources

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