CMD Methods Pack

Find a combination of research methods that suit your needs - more info


Fly on the wall

Fly on the wall


Find out how people act in real life by using a non-obtrusive observation technique.


Try to watch people without talking with them. While observing, make notes of peoples activities, interactions and environments.


In practice

Fly on the wall observation is a very useful method for situations in which people act different than they say they do, or when the presence of a researcher might cause them to act in awkward ways. A special form of fly on the wall is 'day in the life' in which users are shadowed during a full, regular day.

Useful resources

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