CMD Methods Pack

Find a combination of research methods that suit your needs - more info

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Co-creation

Co-creation

Why?

Gain inspiration from your users by involving them in the design process. It may lead to unexpected and sensible project outcomes.

How?

Organise creative workshops with end users or offer design tools allowing customers to create their own product. Consider adding a contest element in order to motivate participants.

Ingredients

In practice

Co-creation sessions are a default part of a context mapping exercise. Several companies have used co-creation in the marketplace by, for example, asking users to describe a recipe for a new flavour of potato chips or to design a sneaker.

Useful resources

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