Summarize and synthetize findings from observations and interviews in a structured way. Empathy maps can offer valuable and unexpected insights in the user.
Write down your insights and inferred conclusions about your user on a sheet of paper. Try to describe a typical user, by describing what users say, do, hear, think and feel. Often goals and attitudes (pains & gains) are also included to create a richer description.
Empathy maps can be particularly useful in projects in which the user is very different from the designer in many respects; social design projects for example.Save to favorites