CMD Methods Pack

Find a combination of research methods that suit your needs - more info

favorites
0

Survey

Survey

Why?

Collect, mostly quantitative, information from a large sample of your target group.

How?

A questionnaire is developed and handed to a representative sample of participants through the right channels. A variety of online tools can be used to analyse the responses.

Ingredients

In practice

Surveys are widely used in marketing and sometimes in the early stages of design. This method is quick and inexpensive, however it can be difficult to obtain reliable results.

Useful resources

Save to favorites