CMD Methods Pack

Find a combination of research methods that suit your needs - more info

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Fly on the wall

Fly on the wall

Why?

Find out how people act in real life by using a non-obtrusive observation technique.

How?

Try to watch people without talking with them. While observing, make notes of peoples activities, interactions and environments.

Ingredients

In practice

Fly on the wall observation is a very useful method for situations in which people act different than they say they do, or when the presence of a researcher might cause them to act in awkward ways. A special form of fly on the wall is 'day in the life' in which users are shadowed during a full, regular day.

Useful resources

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